I quite agree several approaches can be applied to optimize a web page or content and make it fit to rank on the SERP, but over the years, I have adopted these three steps

Step A:

Regardless of the industry, the first step I take is developing a comprehensive content brief. This document helps me understand the “what,” “why,” “who,” and “when” of the content I’m optimizing. The content brief outlines the target audience, the intent behind the piece, and the main points to cover. It also sets the tone and goals for the content, ensuring it’s aligned with both user intent and business objectives. If the client has already drafted a content brief, I thoroughly interpret it, ensuring it fits the optimization strategy before diving into the next steps..

Step B: 

Once the content brief is finalized, I move on to the search analysis phase. This step involves researching target keywords and analyzing the search intent behind them. I use various SEO tools like SEMrush, Ahrefs, and Google Search Console to identify the top-performing keywords and phrases related to the content topic. I then study the SERP environment to understand what type of content is ranking well and how I can create something even better. This involves looking at the structure, length, and format of top-ranking content and determining how I can provide additional value to the target audience – including the types of creatives (Video or Images) I can use within the content.

Step C:

After completing the search analysis, I begin optimizing the content itself. This includes structuring the content based on my findings and ensuring the content fits squarely with the searcher’s intent and is also EEAT-compliant.