Complete Digital Marketing Career Guide (Videos)
In my 10 years of doing digital marketing and also training people in digital marketing, I have come to reallize that the best way to deliver a comprehensive digital marketing career guide would simply be by turning the guide itself into a career course. On this page, You will find a complete course guiding you through every level of the digital marketing career path.
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Suppose you are considering a career path that is not only lucrative but also highly rewarding in all areas plus offering you the opportunity to grow fast. In that case, a digital marketing career is a thing to consider today.
See, I know you have been making research to ascertain if digital marketing is going to be worth the time you will devote to it, I understand your fears. I have spent the last 10 years of my life building a career in digital marketing and I can tell you as a matter of fact that digital marketing is a highly rewarding career path to pursue.
However, there is a problem that bedevils most people and robs them of the many benefits a digital marketing career offers.
On this page, I will outline all of these problems as well as how you can build and scale a widely successful digital marketing career even if you are completely new to the industry, and good thing is that I will make all of these recommendations based on my personal experience both as a full-time digital marketing specialist as well as a digital marketing coach in two renowned digital marketing training institutes.
Why People Fail In Digital Marketing - 4 Substle Reasons
Before we delve into how you can build a successful career in digital marketing, it becomes really important to take a swipe at the problems – Why do people fail in their digital marketing career paths
Reason 1: Poor Networking
No man is an island - This is a statement of fact. The reason most people (New entrants especially) fail in digital marketing is because they fail at networking. There are plenty reasons networking is important to remain relevant in digital marketing and all of that would be covered subsequently on this page.
Reason 2: Poor Data Understanding
A poor knowledge of digital marketing data is another reason people fail in their digital marketing careers. There would obviosly be plenty of information to analyze in your digital marketing journey and a good understanding of them all plus how to make informed decision with them is key.
Reason 3: Jack Of All Trade
When you launch into all the areas of digital marketing, seeking to gain mastery in them all, you risk becoming an expert in an area. People fail in this indusrty because they want to be jack of all trade
Module 4: Old-Fashioned
By being old-fashioned I simply mean not levelling up with Trends in the digital nmarketing space. One problem that would peg your growth as a digital marketing expert is definitely staying out of trend.
Looking to start a rewarding career in digital marketing but unsure what area to focus on? – Click on the link below to access our comprehensive and easy-to-understand digital marketing career course (Guide)
Digital Marketing Career - Complete Guide
Now let’s take a look at how you can grow your career as a digital marketer – Step-by-step and from my personal experience. In my 10 years of digital marketing and SEO experience, I’ve had the opportunity (countless times) to talk about this same thing – How to grow your digital marketing career.
Now let’s hop right into this:
Step 1: Choose a Niche & Don't Settle
While some may argue against settling for a digital marketing niche from the onset, as an expert, I highly recommend settling for a niche as a new digital marketing entrant
Selecting a niche is supposed to help you quickly master that area of digital marketing affording you the needed flexibility to move on to other areas of digital marketing at the set time. You can choose to start with:
1. Search engine optimization
2. Social media management
3. WordPress website design.
4. Media Buying and so many other areas of digital marketing.
Step 2: Take A Course:
There are Some people who became digital marketing experts by simply self-training themeselves no doubts, but you can never remove the place of digital marketing course if you want to grow a successful digital marketing career. Again, you mustn’t necessarily take a digital marketing course to become an expert, the fact is that Digital marketing courses can help you to fastrack your career progress.
Here are some reasons taking a digital marketing course is important to your speedy digital marketing career growth:
- Taking a digital marketing course gives you a direct access to the tutor’s years of digital marketing experience without having to pay so much for that golden experience and information.
- Taking a digital marketing course helps to fastrack your digital marketing skill acquistion because you are able to see directly what is important and ditch what is not important.
Suggested Digital Marketing Courses
Step 3: Start Practising -Enrol In Internships
If you want to grow a digital marketing career fast, one step you must take immediately after your course should be starting to practise – Especially with internships. Many digital course providers in Nigeria offer internship opportunities, these are the courses you should be taking.
Why Is Internship Necessary In Digital Marketing?
There are several reasons why enrolling in internship programs in digital marketing just after your course is important, and chief among them is the singular fact that it helps to sharpen your skills plus enables you to work on real-life projects affording you the chance to make mistakes without getting scared of dire consequences.
How to Get A Digital Marketing Internship Opportunity
Internships can either be paid or unpaid, and there are several ways by which you can apply or get picked for an internship opportunity. Platforms like Indeed, HotNigeriaJobs, and Flex Job all list constant internship opportunities.
Step 4: Ensure To Get A Full-Time Digital Marketing Job
To grow a successful digital marketing career, you will need to move on from simply doing internships. It is now time to get into the hard areas of digital marketing by simply applying and ensuring you get a full-time digital marketing job (Maybe 9-5 remote, hybrid or Physical)
FRQUENTLY ASKED QUESTIONS
From over a decade of digital Experience in Nigeria, an average digital marketing professional earn avarage annual salary of ₦4,500,000 to ₦6,000,000. This also largely depends on the hiring organization and some other added skills the digital marketer possesses such as Data analysis and graphic design.
Yes. This course comes with a 2 months internship opportunity with a real business. To qualify for the certificate, however, you must have completed the course plus the assignments.
This particular course is complete free. You will have to pay nothing upfront to get started.
