Complete Digital Media Buying course With Certificate and 2 Months Internship
Become a highly sought-after digital media buyer in just 4 months. Enrol in our best digital media buying course to learn strategies that position you far ahead of the digital competition.Â
Several strategies are available to business owners to attract visitors. Still, ones that can immediately help them get leads or sales (Short-term strategies) will always sit at the top of the chart. This is why businesses always seek digital media buying experts who understand how best to buy advertising slots on digital media platforms like Google and Facebook.
What Exactly is Media Buying?
Media buying is simply the purchase of advertising slot/Space across digital platforms (Facebook, Instagram, Google display/Search, x and the rest) to attract high-paying clients in the fastest possible time whilst also lowering the cost per click as well as the entire advertising budget
So Who is a Media Buyer?
A media buyer is a marketing professional who understands the workings of several PPC or Digital platforms and who can also set up/Initiate, pay/Buy advertising spaces plus manage the advert ensuring that the advert budget is judiciously utilized and results (Leads or sales) are maximized.
Characteristics of A Good Media Buyer.
- A Good media buyer is one with a good number of years of experience. He/she must have undergone some related courses plus practised in this same capacity or a similar capacity in the past.
- A Good media buyer is one with a passion for attaining or exceeding given organizational sales goals.
- A Good media buyer is one with a good knowledge of the workings of all PPC platforms and the technical requirements of these platforms.
- A good media buyer is one with an interest in Analytics/Figures. This is because as your ads begin to run, tractions/data begin to accumulate and will need to be analyzed for better advertising or tweaking decisions.
There are several others though, but we will simply stop here.
Overview Of Our Media Buying Course
Introduction to the Module
Welcome to the Digital Media Buying course! This module provides a comprehensive understanding of media buying strategies, tools, and best practices in the digital age. Whether you're new or experienced, you'll gain the skills to navigate and optimize your digital advertising efforts.
Module 1: Foundation and Framework for Digital Media Buying Plus Website Design
This section lays the groundwork for effective digital media buying strategies integrated with website design principles. It covers the essential frameworks and methodologies to align media buying efforts with website design for cohesive user experiences and optimized conversion rates.
Module 2: Understanding Your Ideal Audiences
Great effort has been made to break down who an ideal customer is and how to clearly map/Locate them. In this module, you will understand how to dicover your ideal audiences based on their interests, behavior, demography and a couple of other parameters you should employ. This knowledge is important for media buying because it helps you to discover the right advertising platforms and also to target the right set of people.
Module 3: Completely practical PPC Advertising (Facebook, Instagram and X - Twitter)
This is undoutedly the core of digital media buying. With PPC, you are expected to help find the best advertising platform for a business having mapped out the ideal audiences. In this module, you will leanr how to settle for the best PPC platforms plus how to buy advertising spaces on your chosen platforms. You will also lean how to interprete the data you got from running advertisement on these PPC platforms.
Module 4: Complete Google Advertising Module (Search, Display, PM, YouTube, Discover)
Google as a platform provides a great opportunity to reach a business's target Audiences at any time. In this module comprising of 16 lessons, you will learn every area of Google Advertising and how to employ the knowledge on businesses to get conversion (Lead or sales). We have covered the search advertising, the display advertising, the Shopping ad on Google, we covered the Google merchant center setup and product uploading, we covered Performance max advertising, the YouTube advertising and a host of other very important areas of Google Advertising.
Module 5: Social Media Management Success
Social media management knowledge is a must-have for any digital media buying professional. Social media is important because it helps to improve a brand's chances at Visibilty/Awareness. In this module of about 7 lessons, you will leanr how to set up a simple social media account, content calendar and how to make your calendar work for you.
Bonus Courses
Bonus 1: YouTube setup and Video Making process
Video marketing has suddenly become a must-do strategy for any brand. This is borne out of the need on the consumer side to see the brand owner in real time. In this module, you will learn how to set up a YouTube channel for any brand, how to make videos and how to grow your channel to attract subscribers.
Bonus 2: SEO Content Writing (MoFU and BoFu)
While SEO is not immediately needed to thrive as a digital media buyer, it may still be needed over time to educate some of the leads you have been able to generate from your paid media advertising efforts. This is why we have put this together as a bonus course inside our digital media buying course/Program in Nigeria.
You Will Enjoy...
Up-to-Date Course Materials
After payment, you are given access to the course dashboard where you get to access our prepared and up-to-date video course materials
Daily Live Case Study Sessions
Apart from the course materials you have access to, we hold live sessions everyday for several reasons like: Answering your questions, sharing real-world examples.
Modern Teaching Tools
Unlike others, we employ modern teaching tools to deliver the knowledge you have paid for. We employ tools like modern interactive whiteboards, high-resolution cameras, and quality sound systems.
Internship & Certificate
Upon completion of the media buying course, you will get to practice everything you have learned in a real business as an intern afterwhich you will be awarded our recognized certificate.
Easy-To-Understand, & Flexible Payment Plan
General Training - One-time Payment
Details
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Access to complete course
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Access to the general live class
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Internship and Certificate
Personalized Training
Features
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Access to complete course
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Direct Access to an assigned coach
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Access to General Live class
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Access to Personalized live class
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Intership and Certificate
Frequently Asked Questions
How Detailed Is This Digital media buying course?
The DSP Digital media buying course has been carefully put together by our expert coaches. This course covers key areas of digital media like PPC (Facebook, Instagram, Twitter, Linkedin and Google search/Display). You are sure to gain real digital media buying mastery after this course.
How long is this course?
The DSP Digital media buying course is for 4 Months... After this, you will be matched with a real-life business for an internship opportunity to deepen your skills.
Does the DSP Digital Media Buying Course Come With Certificate?
Yes. Absolutely. After the compulsory remote internship, we will issue you with a certificate and help you to create a portfolio as well proving that you have finished the course.
How Soon Can I get A Digital Media Buying Job/Gig After The Course?
From experience, 90% of Students who finish the Digital media buying course and can gain as many practical opportunities as they can get, are sure to land their first big Digital media buying and Growth marketing specialist job/Gig in 4 or 6 Months.
How Difficult Is Digital Media Buying
This depends on what you see as difficult. No knowledge in the world is difficult so long as someone has been successful in it. Except you don't like data and you are not really ready to learn data collation and interpretation, digital media buying is truly one area of digital marketing that is easy to get into and also make some cool money from.
