This course covers the four pillars of digital marketing knowledge—tactics/practicals, strategies/planning, principles/laws, and essence/whys. Additionally, it provides you with the opportunity to practice with a real business after certification.
You can choose how you consume the course material
Depending on how fast you are, you can finish in 3 months
We advise that you commit at least 4 hours per day to the course for best result.
Our past and present Students love our media buying course, hence the high rating.
$$46,319 per year (Glassdor)
$63K – $116K Per Year (Glassdoor)
According to the report found on the Glassdoor salary page, the estimated pay for a digital markting specialist in Canada who has a total of 4-6 years experience is 46,000 – $71,000 per
In this module, you'll gain a solid foundation in digital marketing by exploring its core concepts, strategic importance, and the difference between strategy and tactics. You’ll learn what makes a digital marketing strategy effective and uncover the key elements that shape a winning approach. This sets the stage for mastering more advanced tactics in future modules.
This module dives deep into how to research your market, analyze competitors, and truly understand your target audience. You'll learn to create effective buyer personas, set up practical sales funnels, and map the buyer’s journey—all using real-world examples like real estate. We’ll also explore consumer behavior (with insights into the African market), branding principles, and the psychology behind why people buy.
In this module, you'll learn how to define clear digital marketing goals and align them with your overall strategy. We’ll guide you through setting up platform-specific goals using tools like ChatGPT, and help you choose the right KPIs for channels like social media, email, SEO, and more. You'll also understand the difference between conversion-focused and engagement-focused goals, ensuring you track what truly matters.
This module teaches you how to create a compelling value proposition that captures attention and communicates your brand’s unique promise. You’ll also learn how to position your business effectively in a crowded digital space and stand out by highlighting what truly makes you different.
In this module, you’ll discover how to select the right digital marketing channels for your goals by understanding the differences between owned, earned, and paid media. We’ll explore multichannel vs. omnichannel strategies and introduce you to core tactics across key platforms like SEO, media buying, email marketing, social media, and content creation (graphics/video).
This module equips you with the skills to build and execute a strong social media strategy. You’ll learn how to manage platforms effectively, define content goals, create a content calendar, and understand what makes content go viral. From setting up and optimizing a Facebook Page to community engagement and basic graphic design with Adobe Photoshop, this hands-on module prepares you to grow and manage social media channels that drive real results.
In this module, you’ll learn how to design and optimize websites, landing pages, and e-commerce stores that convert. From understanding different website types and choosing the right CMS (like WordPress or Shopify) to setting up hosting, domains, themes, and improving site speed—this module is highly practical. You’ll also build simple landing pages and complete e-commerce setups while mastering key UI elements that enhance user experience and performance.
This comprehensive module covers everything you need to know to master SEO. You’ll explore different types of SEO, conduct in-depth keyword research using tools like Google Trends, SEMrush, and Keyword Planner, and learn how to optimize individual pages, content, images, and meta elements. The module also dives into off-page SEO strategies and includes practical sessions to ensure you can implement what you learn effectively.
This module provides a complete guide to media buying across platforms like Facebook, Instagram, Google, and more. You’ll learn how to set up ad accounts, define objectives, create compelling ad creatives, choose targeting options, and manage budgets. From campaign structure to optimization and performance tracking, this hands-on module equips you with the skills to run profitable paid ads that drive real business results.
This bonus module offers practical guidance on building and advancing your career in digital marketing. You’ll learn how to develop in-demand skills, create a strong personal brand, find freelance gigs or full-time roles, and stay ahead in this fast-evolving industry. Whether you’re starting out or looking to level up, this module helps you turn your digital marketing knowledge into a thriving career.
This module focuses on leveraging digital marketing strategies to grow and scale your business effectively. You’ll learn how to increase traffic, boost conversions, and retain customers by applying advanced marketing tactics. From optimizing sales funnels to using data-driven insights, this module empowers you to expand your reach and accelerate business growth sustainably.
This bonus module introduces you to essential graphic design and video editing skills using Adobe tools like Photoshop and Premiere Pro. You’ll learn how to create eye-catching visuals and engaging videos that elevate your digital marketing campaigns. Perfect for adding creative power to your content, this module helps you stand out by mastering the art of design and storytelling.
This bonus module is designed to help you stand out in the competitive digital marketing job market. You’ll get expert tips on crafting a compelling CV, preparing effectively for internships, and building a strong portfolio that showcases your skills and projects. Whether you’re applying for your first role or aiming to impress potential employers, this module equips you with the tools to succeed.
Patrick Ezeji entered the digital marketing field in early 2014 and now holds the position of Senior program co-ordinator at Digital success place.
Since 2017, he has been teaching digital marketing with a focus on growth marketing via media buying
Patrick has taught digital marketing in various digital marketing training institutes in Nigeria, and most recently at DMSI in Lagos Nigeria where he was the headof the coaching department, overseeing the course creation process, managing other coaches and ensuring the learners/students get to finish the course and also get jobs.
After payment, you are given access to the course dashboard where you get to access our prepared and up-to-date video course materials
Apart from the course materials you have access to, we hold live sessions everyday for several reasons like: Answering your questions, sharing real-world examples.
Unlike others, we employ modern teaching tools to deliver the knowledge you have paid for. We employ tools like modern interactive whiteboards, high-resolution cameras, and quality sound systems.
Upon completion of the media buying course, you will get to practice everything you have learned in a real business as an intern afterwhich you will be awarded our recognized certificate.
It is not about the money for us at Digital success place – we want to be able to consistently provide our growing list of SMEs with job-ready and fresh media buying interns. This is why we don’t just admit students to our courses until they meet certain requirements. You have to prove your seriousness in learning and then only you are admitted to our bootcamp.
The very first place to begin from is to submit your application in the form below
The next step is the interactive call to your provided line. We simply wan to get to know you and be sure you are ready to start and are also a consistent person.
We will proceed to taking your payment and also onboarding you to the learning platform
There are no areas of digital marketing that are more financially rewarding than the rest, making money in digital marketing requires a combination of factors like your level of expertise/Experience, the number of clients that do business with you, your location, and patience.
This course is perfect for beginners, business owners, aspiring digital marketers, and anyone looking to master digital marketing skills from scratch. No prior experience is required—just a willingness to learn and apply the knowledge
You'll gain hands-on knowledge in SEO, social media marketing, media buying, email marketing, content creation, website design, analytics, branding, and more. You’ll also learn how to build a digital strategy, develop a buyer persona, and run effective campaigns.
Yes! Upon successful completion of the course and internship assignment, you’ll receive a certificate that validates your skills and experience in digital marketing.
Absolutely. The course is fully practical—with live classes, real-time assignments, tool usage walkthroughs, and guided projects to help you apply what you learn immediately.
Yes. You’ll have access to general live classes, personalized coaching (if selected), a support community, and mentorship throughout the course to guide you every step of the way.
Best Digital marketing training institute in Lagos Nigeria with a focus on Empowering learners with the right skills and matching them up with SMEs for Internships and jobs.
support@digitalsuccessplace.com
+234 707 703 4741
